Secrets of E-book Marketing: Excerpt trades and enhanced e-books

YA Author Cheri Lasota and I met through social media. I had networked with a lot of authors in the Pacific Northwest because my husband renovates hotels and Portland will be, off-and-on, our latest address and I wanted to get to know local authors. This helped to lead to the formation of The Pacific Northwest YA Authors Association and also lead to the discovery of Voodoo doughnuts [but that's another story :) ]. Cheri lives in the Portland area and had published her debut novel, Artemis Rising, similar in style to my debut novel, Winnemucca, a small-town fairy tale.

Cheri contacted me about excerpt swapping. It was a great collaboration that turned out to be an amazing experience and we want to share what we learned with you today in our cross-posts. Below, you’ll find my Q & A with Cheri about our excerpt swap process. Cheri’s Q & A with me is on her blog, just click here! Join the conversation by leaving a comment here and let us know what e-book marketing has been successful for you and if you’ve collaborated in this way.

Laura: What gave you the idea to excerpt swap? What was your biggest challenge in the process?

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YA Indie Carnival: 11 ways to put the SOCIAL in your media. Or how Social Media rocked my world!

Happy 11-11-11! Here are the 11 ways SOCIAL media rocked my world this year :)

1. It hooked me up with the most incredible group of authors that became true friends and it all started at the YA Indie Carnival!

2. This lead to The Paranormal Plumes Society.

3. And lead to The Pacific Northwest YA Authors after we manned a booth at Wordstock.

4. And, I only published Winnemucca last July! It’s only been 6 months :) Continue reading