Secrets of E-book Marketing: Excerpt trades and enhanced e-books

YA Author Cheri Lasota and I met through social media. I had networked with a lot of authors in the Pacific Northwest because my husband renovates hotels and Portland will be, off-and-on, our latest address and I wanted to get to know local authors. This helped to lead to the formation of The Pacific Northwest YA Authors Association and also lead to the discovery of Voodoo doughnuts [but that's another story ]. Cheri lives in the Portland area and had published her debut novel, Artemis Rising, similar in style to my debut novel, Winnemucca, a small-town fairy tale.

Cheri contacted me about excerpt swapping. It was a great collaboration that turned out to be an amazing experience and we want to share what we learned with you today in our cross-posts. Below, you’ll find my Q & A with Cheri about our excerpt swap process. Cheri’s Q & A with me is on her blog, just click here! Join the conversation by leaving a comment here and let us know what e-book marketing has been successful for you and if you’ve collaborated in this way.

Laura: What gave you the idea to excerpt swap? What was your biggest challenge in the process?

Diary of debut authors: Nichole and I have our TV Debut in beautiful Savannah

Last night I landed in Savannah. The landing was my first scare on The Paranormal Plumes Society Haunted Book Tour. We were literally about to touch down, leaning back in our seats waiting for the wheels to hit the tarmac when, the plane all of a sudden took to the air again. Quickly. All of us shot glances at each other. There were nervous laughs and looks of Rlly? This guy sitting next to me had a huge grin on his face. Sometimes the strange things that don’t kill you make you smile. We’re like, what was it? The wrong airport? The pilot comes on and let’s us know that two planes were landing on two bisecting landing strips at the same time and we were the plane that got called off. He was super calm. Like this happens all the time? Wow. At the beginning of the flight we were held up so that a man could make it to his baby’s birth in Jacksonville.

So the trip to Savannah for The Haunted Book Tour has all the makings of a good story. Lots of drama! And the unexpected. And while I didn’t bump into any ghosts last night as I walked this beautiful city for a super late-night dinner, I did make some great friends.

And to add to the drama, I met the marvelous Nichole Chase for the very first time, although we’ve known each other online for months now, and the day we first meet we go on The WTOC Mid-Morning Show in Savannah to talk about The Paranormal Plumes Society & our tour here which starts tomorrow.

Nicole is a joy:) She and I had fun touring the town today and will never forget the day we first met!  YAY! Thank you to everyone at WTOC for being so kind and helping to spread the word about our books. Here’s the interview!